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Timeless Partnerships: 21 Years of Catering the 2025 TIME 100 Gala

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The Cambridge Dictionary defines the word “relationship” as “the way two things are connected.” There is no better example of this is than our 21 year relationship with Time Magazine, which has certainly withstood the test of time.

We have just had the privilege of catering the iconic Time 100 Gala this past April at the most extraordinary venue in NYC: Jazz at Lincoln Center (where we recently celebrated our 20th year as their exclusive catering and hospitality partner.) This is one of the most exciting events we cater annually as it reflects world culture, politics, and the arts, bringing everyone together for one night. We’ve had the honor of catering every Time 100 Gala since its inception 20+ years ago.

Much has changed in the past two decades, but one thing remains . . . Great Performances’ exceptional ability to adjust with the times. 

Our dedication to “being of service” is one of the guiding principles behind our success. We never lose sight of how incredibly lucky we are to be able to play a role and work tirelessly to assist Time host the most unique event of the year. Events of this magnitude come with their own difficulties and the way we navigate these by working on solutions rather than just “saying no” is, in our opinion, one of the main reasons that companies like Time keep coming back to JALC and to us.

It’s never about taking credit; it’s about creating moments and an experience that make our clients feel seen, heard, and exceptionally cared for. Over our forty-five-year career in New York, we have developed many event partnerships such as ours with Time and look forward to many more years of being there when only the best is good enough.

Maya Angelou said it best. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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