Living in the Covid era has brought countless restrictions, rules and limitations into our lives (not to mention thrown a monkey wrench into our industry.) From job and work disruption, family separations, the way we shop, cook, sleep, dress and learn; from where we live, how we travel, the way we plan – every facet of our daily lives.
With all the restrictions on us, we noticed another casualty – our spontaneous collaboration and creativity.
We wanted to try to do tap into the creative juices that are within all of our co-workers, and get unleashed!
So we launched: The COVID-BE-DAMNED INNOVATION INITIATIVE.
Meetings were held virtually via video conference, and it was great to see and hear from colleagues we don’t always work with closely, especially now when we’ve been so removed from each other physically. Having representation from a variety of departments in each team was eye opening as we learned about the experiences and perspectives of different teams within the company.
Ideas were presented during our First Friday video conference.
The ideas generated were also incredibly diverse, covering disciplines such as catering marketing, sales, operations and more.
Ideas included incorporating technology in the form of QR codes to marketing collateral; creating curated Great Performances boxes of food, ingredients and recipes; finding ways to support the creative dreams of our talented cater waiters; innovating process improvements through structured frameworks; and finding new homes for our unused inventory.
Each idea presented challenged our thinking and perspectives and continue to drive our constant push for excellence and innovation.
Cover image: Photo by Raul Varzar on Unsplash
More Catering Industry News

Behind the Scenes at Great Performances for OHNY 2026
What does it take to feed thousands of New Yorkers? Come see for yourself! On Saturday, October 17, Great Performances will once again open the

From Farm to Table: An Evening at Katchkie Farm
On Saturday, August 1, friends old and new gathered at Katchkie Farm for The Sylvia Center’s 19th Annual Farm to Table fundraiser, an evening celebrating

September 2026 Food Festival: Moqueca
Jump to Recipe Each month, our Food Festival series celebrates a dish through its ingredients, preparation, personal stories, and the traditions that bring food to

Your Gala Doesn’t Have to Feel Like Every Other Gala
We’ve all been to that gala with the tried-and-tested formula for success: cocktails, dinner, remarks, a video (or touching story), more remarks, and then, of

Supporting Rocking the Boat’s Hunts Point Youth Regatta
Great Performances was proud to sponsor Rocking the Boat’s first Hunts Point Youth Regatta, bringing young sailors together for a day of racing on the

What’s in Your Fridge? Sarina Prabasi of BUUNNI Coffee
For our latest edition of What’s in Your Fridge?, we’re taking a peek inside the fridge of Sarina Prabasi, owner and founder of BUUNNI Coffee,