Living in the Covid era has brought countless restrictions, rules and limitations into our lives (not to mention thrown a monkey wrench into our industry.) From job and work disruption, family separations, the way we shop, cook, sleep, dress and learn; from where we live, how we travel, the way we plan – every facet of our daily lives.
With all the restrictions on us, we noticed another casualty – our spontaneous collaboration and creativity.
We wanted to try to do tap into the creative juices that are within all of our co-workers, and get unleashed!
So we launched: The COVID-BE-DAMNED INNOVATION INITIATIVE.
Meetings were held virtually via video conference, and it was great to see and hear from colleagues we don’t always work with closely, especially now when we’ve been so removed from each other physically. Having representation from a variety of departments in each team was eye opening as we learned about the experiences and perspectives of different teams within the company.
Ideas were presented during our First Friday video conference.
The ideas generated were also incredibly diverse, covering disciplines such as catering marketing, sales, operations and more.
Ideas included incorporating technology in the form of QR codes to marketing collateral; creating curated Great Performances boxes of food, ingredients and recipes; finding ways to support the creative dreams of our talented cater waiters; innovating process improvements through structured frameworks; and finding new homes for our unused inventory.
Each idea presented challenged our thinking and perspectives and continue to drive our constant push for excellence and innovation.
Cover image: Photo by Raul Varzar on Unsplash
More Catering Industry News

October Food Festival: Sharlotka Easy Apple Cake
Jump to Recipe Each month, our Food Festival series celebrates a dish through its ingredients, preparation, personal stories, and the people who bring food to

Anastassia’s Sharlotka Apple Cake: A Taste of Fall and Family
There are some recipes that feel less like recipes and more like memories. For Anastassia Batsoula, Event and General Manager at our partner venue Wave

From Field to Fork: A Late-Summer Dinner at Platform by JBF
September is one of the best times to be at Katchkie Farm. Summer crops are still coming in, fall vegetables are starting to make an

Cook Club, Round Two: Cooking from The Kitchen Without Borders
After the success of our first cookbook gathering, Cook Club was back for round two, this time with a book that has a special connection

Meet the Great Performances Runners Taking on the 2026 NYC Marathon
After an epic NYC summer filled with the Knicks and FIFA, Great Performances is heading into another heart-pumping New York event. But this time we

Exciting Events Around Town: October 2026
Asia Society | Brooklyn Academy of Music (BAM) | Brooklyn Museum | Caramoor | Jazz at Lincoln Center | The New York Historical | Platform by