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Engaging Experiences: The Latest Trends in Corporate and Nonprofit Events

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As we navigate a world where hybrid and remote work continue to shape corporate culture, companies are seeking fresh, innovative ways to bring their teams together and create memorable experiences. We reached out to our event partner, Coco Events, and Megan Josey shared some key trends shaping the landscape of corporate and nonprofit gatherings in 2025.

Top Trends in Corporate and Nonprofit Events

1. Team Building and Offsites

Corporate teams are looking to reconnect and engage outside of the traditional office space, with outdoor experiences at the top of their wish lists. Nostalgia is playing a significant role in event planning, with game show-style competitions like Family Feud—featuring custom company-specific questions—seeing a surge in popularity. Companies are also gravitating toward carnival themes and James Bond-inspired casino nights. Competitive activities such as pickleball tournaments, axe throwing, Gladiator challenges, and Bubble Soccer are fostering collaboration, competition, and camaraderie among employees. These high-energy, interactive experiences create lasting connections and boost morale in ways that traditional meetings simply can’t.

2. Tech-Forward Experiences

AI remains a buzzword in the corporate world, and event planners are integrating it in exciting ways. AI-powered photobooths, sketchbots, and VR experiences are captivating attendees, making for highly engaging activations. These tech-driven elements not only entertain but also demonstrate how innovation can be seamlessly woven into event experiences. Whether it’s a fully immersive virtual reality station or AI-generated artwork, technology is elevating engagement at corporate gatherings.

3. Customization is Key

Companies are embracing the art of customization, tailoring every aspect of their events to align with their brand identity and goals. From branded prize crane games for product launches to custom-built locker room experiences for spirits tastings, personalized activations are in high demand. Unique elements like 3D-printed candy, interactive murals, and Lite Brite brand logo displays are turning standard corporate events into unforgettable brand showcases.

4. Instagrammable Moments & Experiential Branding

Creating shareable moments is more important than ever. Custom photobooths featuring company branding are helping organizations make a lasting impression, whether at internal team-building events or consumer-facing activations. Employees and guests love capturing and sharing their experiences, making these moments not just interactive but also powerful marketing tools.

Coco Events continues to be a leader in bringing these creative visions to life. If you’re looking for ways to enhance engagement at your next corporate or nonprofit event, reach out to Megan Josey at Coco Events. She and her team can help craft an experience that your attendees will be talking about long after the event ends.

Want to see some of these activations in action? Let us know, and we’d be happy to share images and examples to inspire your next gathering.

Here’s to making every event an experience to remember!

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