Monsieur Vo

Co-Founders Jimmy Ly and Yen Vo
Photo Courtesy of Monsieur Vo

Madame Vo and Monsieur Vo are two modern Vietnamese restaurants in the heart of the East Village in New York City. The creation of husband-wife duo Chef Jimmy Ly and Yen Vo, Madame Vo opened in 2017 specializing in homestyle cooking, noodle soups, and comfort foods. Monsieur Vo opened in 2022, focusing on original takes on street food, drinking food, as well as large-format meat and fish.

It all started when would-be Chef Jimmy met Yen, who had moved to New York from Houston to pursue a career in fashion. Back in Texas, Yen was used to eating traditional southern Vietnamese food at the hundreds of Vietnamese restaurants in town. So when a friend introduced the soon-to-be couple, Yen wanted to know: “Where can I find good Vietnamese food in New York City?”

In 2022, the team unveiled Monsieur Vo — an elegant and modern Vietnamese meat and seafood restaurant in the East Village that spotlights Vietnam’s ăn nhậu culture, referring to the beloved tradition of celebrating and bonding over savory foods and plentiful drinks.

Taking over the space that previously housed Madame Vo BBQ, which closed during the COVID-19 pandemic, Monsieur Vo is a totally new and original concept that expands beyond Vietnamese barbecue with reimagined street dishes as well as more large-format meat platters like a Bun Bo Hue Beef Shank (grilled shank marinated for 24 hours in a Central Vietnamese soup base then brushed with lemongrass-shrimp butter).

Featured Entree provided by Chef Jimmy Ly
on December 6th, 2022:

Tamarind Glazed Baby Back Ribs with Kaffir Lime & Sesame Seeds
Served with Jasmine Rice

Photos courtesy of Monsieur Vo

Monsieur Vo

104 2nd Avenue

www.monsieurvonyc.com

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JoJu

Scott and Julie Wong

In 2011, an idea was hatched at a dining table in Queens. During one of their weekly dinners, Scott Wong proposed that they extend their family meals past their homes in the form of a restaurant nestled in the heart of their borough.

His wife Joanna, her sister Julie, and Julie’s husband Chris jumped on board to create JoJu (Joanna + Julie) – a cozy shop devoted to crafting the perfect banh mi. Like the iconic sandwich, the family has roots in Vietnam but are products of multiple cultures. And as residents of New York, the family’s take on the classic banh mi
was bound to have international influences.

With Scott’s formal training at French Culinary Institute and Julie’s love for the diverse food of their home borough, the two took naturally to the kitchen. JoJu’s banh mis feature flavors from all over the world whether in the form of their kakuni pork belly or their house-made aji verde.

To this day, ideas for new dishes are shared at their family dinner table where it all began. Though now, through JoJu, there is an extra seat at the table for their extended family – the hungry, food-loving people of New York.

Featured Banh Mi Sandwiches provided by JoJu
on July 7th, 2022:

"The Sweet": Classic Vietnamese Ham, Pâté, Caramel Pork

Ginger Seitan Bites: Sautéed Mock Beef, Soy and Tofu-based

Photos courtesy of JoJu

JoJu

Midtown, Long Island, Queens

www.jojuny.com

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Saigon Social

Chef Helen Nguyen
Photo courtesy of Saigon Social

Raised in Seattle with roots in California and Vietnam, Helen Nguyen has always had a passion for food. After a decade in real estate business and sales, she pursued her passion and moved to New York and attended the Institute of Culinary Education.

While at school, she started an apprenticeship at L’Appart under Chef Nicolas Abello, who led his team to their first Michelin star within the first few months of opening and then worked her way into the kitchen of Chef Daniel Boulud’s famed Restaurant Daniel. There she trained with the Feast and Fetes catering and private events team for 3 years.

Though trained in classic French, Vietnamese comfort food is where her heart resides. Helen started sharing her love for food, culture, and community via monthly popups and eventually opened Saigon Social, her first restaurant, in 2019. Saigon Social is a casual spot serving up Vietnamese comfort food with a menu rooted in the food that Helen ate as a child but plated and presented with the elegance of Helen’s fine-dining background.

Featured Dishes provided by Chef Helen Nguyen
on April 12th, 2022:

"Mi Xao Tom Toi": Garlic Noodles with Shrimp
"Mi Xao Bo Toi": Garlic Noodles with Tofu

Photos courtesy of Saigon Social

Saigon Social

172 Orchard St, New York, NY 10002

www.saigonsocialnyc.com

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Madame Vo

the-new-york-times-karsten-moran
Yen Vo and Chef Jimmy Ly
Credit: Karsten Moran / New York Times

It all started when would-be Chef Jimmy Ly met Yen Vo, who had moved to New York from Houston to pursue a career in fashion. Back in Texas, Yen was used to eating traditional southern Vietnamese food at the hundreds of Vietnamese restaurants in town. So when a friend introduced the soon-to-be couple, Yen wanted to know: “Where can I find good Vietnamese food in New York City?”

Jimmy knew the answer was his parents’ house. A Queens native, Jimmy grew up as most Vietnamese kids do, as a sous chef for his parents helping to prep for food-centric family gatherings and events. He would later leave college to help his parents run their banh mi shop, the Chinatown staple Paris Sandwich, learning how to bake bread from scratch and recreate the authentic flavors he’d grown up with. Naturally, when he introduced Yen to his parents’ cooking, it was love at first bite.

This would be the earliest inspiration for the first Madame Vo, opened in January of 2017 on a tree-lined block of E. 10th Street in the historic East Village. At the time, there were just a handful of contemporary Vietnamese establishments gaining traction in NYC, but Jimmy and Yen believed in their food, an assortment of recipes passed down from both sides of of their families. From Yen’s family came the addition of short rib in a bowl of pho; from Jimmy’s family, original dipping sauces and a stellar fried rice.

It was a smash success, with New Yorkers lining up for bold-flavored southern Vietnamese cooking with familiar, nostalgic flavors. “Food is such an important part of Vietnamese culture,” Jimmy says. “Our mission is to share and elevate the Vietnamese culture, and show people how diverse and complex Vietnamese food can be.”

Featured dish provided by Chef Jimmy Ly
on December 23rd, 2021:

Vietnamese Sweet Soy Marinated Grilled Chicken
on Rice with Sautéed Scallions

Featured dish provided by Chef Jimmy Ly
on July 1st, 2021:

Papaya & Poached Shrimp Salad with
Carrots, Daikon, Basil, Mint, Crushed Peanuts, Soy-Lime Vinaigrette

Featured dish provided by Chef Jimmy Ly
on April 22nd, 2021:

Goi Ga: Vietnamese Shredded Chicken Salad with
Green Cabbage, Basil, Red Onions, Fried Shallots, Ginger-Lime Fish Sauce Dressing

Photos courtesy of Madame Vo

Madame Vo

212 E 10th Street
New York, NY 10003
917-261-2115
104 2nd Avenue
New York, NY 10003
917-261-2115

www.madamevo.com

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