“We contribute to Japanese farmers and agriculture by expanding rice consumption.”
Our tasty Omusubi embody our policy.
When the founder was working for a Japanese trading company
in the Middle East, he saw the decline in consumption of a Japanese staple food: rice.
This realization led him to create Omusubi Gonbei.
The ease of importing wheat-based foods such as bread, pasta and ramen has diversified Japanese cuisine,
but it has led to a sharp decline in rice consumption.
This is concerning because rice is the original source of carbohydrates in Japanese cuisine and a major staple food.
Omusubi Gonbei’s mission is to expand rice’s role in food culture,
increase rice consumption, maintain and regenerate rice fields
and create sustainable agricultural management through the sale of Omusubi.