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Saks By the Sea: A Magical Weekend ‘Out East’


By Amanda DiUglio

Nothing says summer like a weekend in the Hamptons, and nobody does it quite like Saks Fifth Avenue and Bumble BFF. They took over Hero Beach Club for “Saks by the Sea, a Saks and Bumble BFF Bee-Treat,” an amazing weekend retreat for some very VIP guests. We worked with IMG to create an unforgettable weekend with R+R by the beach and pool, specially curated experiences, and of course, incredible local fare. From the Strawberry Basil Prosecco Pops and Charcuterie Plates that greeted each guest, each and every detail was designed to capture the spirit of a weekend in the Hamptons.

Guests relaxed in the sun by the pool or on the beach, made more luxe with the contents of their curated gift bags. There were also opportunities to stretch with a yoga lesson from Hilaria Baldwin, to de-stress with Happy Not Perfect, a meditation session with Poppy Jamie, or to hang ten in a surfing class at Montauk native Austin Avery Eckardt’s Surf Camp.

Dinners each night were focused on community and featured local foods. One night we held a farm-to-table family-style meal which encouraged guests to interact with and over the food, followed by a movie night projected onto the sail of a boat. The following night we held a magical clam bake with Duryea’s Lobsters. Of course, we closed with s’mores made with branded graham crackers as guests relaxed around a bonfire, watched fire dancers perform, and listened to live music.

The “Saks by the Sea” theme was repeated throughout the event, from branded coconuts filled with our signature Luau Rum Cocktail to the cups, pool towels, and sand art. Saks, Bumble BFF, and IMG were great partners, and it was the perfect way to round out our summer in the Hamptons.