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the stage

for an

incredible event


Gary’s Loft

Why we
love it

Our venues beautifully blend form and function, combining rich design with modern amenities while keeping sustainability in mind. They serve as the ideal backdrop to meet your event needs and enhance your guest experience with stunning views, history, artwork and more.

Gary’s Loft

Though used primarily as photography studios Gary’s Loft are rented regularly for product launches, parties, weddings, and corporate events. Located 1/2 a block off 5th Avenue, the Penthouse is 4,500 square feet, has 24 windows on 3 sides, 4 large skylights, an easily accessible rooftop with a great view of the Empire State Building, and comes fully furnished with American folk antiques and Shabby Chic down-stuffed furniture.

The furniture can be used, rearranged, or moved to accommodate your event. There is a connected 11th floor Loft which has been enlarged and renovated, available to rent separately or together with the Penthouse.

The fee to rent the loft includes a studio manager, use of the space for 10 hours, use of the furniture in the loft which the Gary’s Loft staff will arrange as you wish before the event, pipe and white drape, garbage disposal, and final clean-up. Also included is an excellent sound system and available to rent are wireless microphones, amplified speakers, an LCD projector, and a 52” high-definition flat-screen television.

The building has recently finished modernizing its lobby and replaced the elevators which now open on to a finished Roof Deck available, for an additional rental fee, for events.

Amenities & Petals
Styles at Gary’s Loft

  • Amenities

    • defaultHandicap Accessible
    • meeting-spaceMeeting Space
    • natural-lightNatural Light
    • outdoor-spaceOutdoor Space
    • parking-lotParking Lot
    • defaultStunning Views
    • wedding-venueWedding Venue
  • Styles

    • defaultEclectic
    • industrialIndustrial
    • defaultModern
    • defaultRaw Space
    • defaultTrendy

Frequently Asked

FAQ Image

If you are planning an event and are looking for a truly unique space, you may want to consider hosting it at Gary’s Loft. As the official caterer for Gary’s Loft, we can help you get started.

  • What Kind Of Events Can Be Held At Gary’s Loft?

    Gary’s Loft is perfect for different types of events including fashion shows, parties, weddings, product launches, and other corporate events.
  • Is Gary’s Loft Ideal For Corporate Events?

    Yes, if you’re doing product launches, Gary’s Loft is perfect as you can customize the space the way you want it.
  • Can I Have My Event At Gary’s Loft Catered?

    Of course. The Great Performances catering team can work with you to help you plan the perfect event along with our team of culinary experts.
  • Who Does Catering For Gary’s Loft?

    Great Performances is a preferred caterer for Gary’s Loft, reach out to us so that we can learn more about your event, tell you about how we work, and answer any of your questions.
  • Are We Allowed To Bring In An Outside Caterer?

    Great Performances is a preferred caterer for Gary’s Loft. Contact us so we can help you in planning the perfect event at Gary’s Loft.
  • How Do I Contact Gary’s Loft To Run An Event?

    You can contact Great Performances at 212.727.2424 or email us at celebratefood@greatperformances.com for bookings or inquiries at Gary’s Loft.
  • How Much Does It Cost To Run A Catered Event At Gary’s Loft?

    Catering costs vary depending on the requirements for your event including the number of people, the type of event (breakfast buffet, cocktail reception, seated dinner, etc.), the style of service and waitstaff needs, and the food that is being served. Our team of expert event planners can help you design the perfect menu for your catered event.
  • What Events Has Great Performances Run At Gary’s Loft?

    Great Performances works with the Gary’s Loft on all kinds of events including weddings, corporate events, lectures, and more.


Fabulous celebrations!

Thanks for a fabulous event! It went great and I appreciate [the Great Performances] staff.
– Vera D.

You’re a star! I was so pleased with everything. The food was fabulous. You kept sending it out. You had the perfect amount of staff. Can’t thank you enough and I look forward – very much – to working with you in the future!

– Victoria W.

The evening was everything we could hope for and more. I loved every minute working with and we will be reaching out when future events pop up.

– Yvonne G.

Map Vector

Gary’s Loft Map

28 West 36th Street, Penthouse
New York, NY 10018

To get started planning your event, contact:

Contact: 212.727.2424

Email: celebratefood@greatperformances.com

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