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Guest Post: Clients who Become Friends


We’re thrilled to share an article from one of our partners, Amy Zaroff, Experience Production and Strategy. With more than 20 years of experience producing unique experiences across the hospitality, media, and entertainment industries, Amy Zaroff does more than create events – she creates lasting relationships.


Amy’s reputation precedes her, and we were thrilled to be chosen to work with her on a wedding at Wave Hill earlier this month.


Read Amy’s article below.

Clients who Become Guests

Time and again, the most rewarding part of my work is producing life’s most memorable experiences for people who start as clients  but quickly become lifelong friends. Working with my company is a highly personalized experience intended to tell the story of a couple, a team or an organization.

I have the honor of making my clients feel seen and heard throughout their event and the experience leading up to it. 

I recently returned home from New York, where I produced a magical wedding for a family that was referred to me by clients who were also referred to me by other clients who worked with me over 15 years ago.

Yes, you read that right. Word of mouth from one to another to another–the very best compliment to receive in our industry.

As I touched down in Minneapolis and looked through the weekend’s photos, I reflected on how fortunate I am to work with people who trust me and share my values of authenticity and transparency. 

Thank you to our community of clients, creative partners, and magic-makers who make our experiences truly shine. You allow me to bring a fresh perspective, thoughtful details, and actionable ways to add personality to every event. Gaining your trust (and friendship) is my proudest accomplishment.

Let’s get the party started together.

All photos courtesy of: Phillip Van Nostrand, Videographer: Curtis Kennedy Films, Venue: Wave Hill Botanical Garden, Invitations and Day Of Accessories: Cheree Berry Paper & Design, Floral: Bourgeon Flowers, Catering: Great Performances, Rentals and Linens: Party Rental LTD, Audio Visual: Pegasus Productions , Entertainment: Elan Artists/Rhythm Collective, Hair and Makeup: FaceTime Beauty